Jewish Museum—the largest Jewish museum in Europe.

The $50-million Jewish Museum & Tolerance Center, located at the Constructivist landmark of the former Bakhmetevsky Bus Garage, opened its doors in November 2012. It is considered the largest museum of its kind in Europe, spanning over 8,500 square meters. State-of-the-art interactive exhibitions and a 4D movie theater also make it one of the most technologically advanced museums in Russia.

The idea behind this identity is based on the notion of three modalities as ways of two cultures, as well as two histories (Russian and Jewish), interacting with one another. This correlates perfectly with the museum’s primary objective: to tell the tale of Russian history through the eyes of Jewish culture and history to people from all different walks of life, as well as social, national, and religious groups, and to promote dialogue and mutual understanding between 

cultures, nations, and communities.

Press

”In big new museum, Russia has a message for jews: we like you.”
New York Times


“This is a very smart identity system that avoids being pretty or friendly.”
Brand New

Awards

Cannes Lions (Gold)
Cannes Lions (Bronze)
Cannes Lions (Shortlist)
ADC*E (Gold)
D&AD (Wood, Graphite Pencil)
Eurobest (Silver)
Eurobest (Bronze)
The One Show (Gold Pencil)
Epica Awards. Native Advertising (Silver)
Epica Awards. Online Campaigns (Silver)
The Red Dot (Best of the Best)
The Red Dot
European Design Award (Gold)
European Design Award (Best of Show)
Golden Drum (Gold)
Golden Drum (Silver)
The FWA
Good Design
Brand New Award
Red Apple (Gold, Silver, Bronze)
and others.


Publications

Forbes
Wired
The Dieline
Hypebae
PSFK
Newsweek
Adweek
Thingtesting
Brand New
Page
Creative Review Uk
Étapes
and others.


Agency experience
Publicis Groupe
Wolff Olins
Siegel + Gale
Superunion
Interbrand
Addison
Barrel
VSA Partners
SID LEE
Stink Digital
Trollback+Company
Elmwood
and others.

Awards

Cannes Lions (Gold)
Cannes Lions (Bronze)
Cannes Lions (Shortlist)
ADC*E (Gold)
D&AD (Wood, Graphite Pencil)
Eurobest (Silver)
Eurobest (Bronze)
The One Show (Gold Pencil)
Epica Awards. Native Advertising (Silver)
Epica Awards. Online Campaigns (Silver)
The Red Dot (Best of the Best)
The Red Dot
European Design Award (Gold)
European Design Award (Best of Show)
Golden Drum (Gold)
Golden Drum (Silver)
The FWA
Good Design
Brand New Award
Red Apple (Gold, Silver, Bronze)
and others.


Publications

Forbes
Wired
The Dieline
Hypebae
PSFK
Newsweek
Adweek
Thingtesting
Brand New
Page
Creative Review Uk
Étapes
and others.


Agency experience
Publicis Groupe
Wolff Olins
Siegel + Gale
Superunion
Interbrand
Addison
Barrel
VSA Partners
SID LEE
Stink Digital
Trollback+Company
Elmwood
and others.