Sberbank—Neighborhoods.
ML & data-powered campaign promoting business loans for urban infrastructure enhancement (watch the case study on The One Club).
Empty commercial space windows were transformed into outdoor ads for Sberbank, soliciting people's opinions on which types of businesses should receive special loans if they were to occupy these vacant spaces.
The results of the polls were analyzed and utilized to promote the bank's business loans to relevant small businesses.
A special AI algorithm suggested poll options based on thousands of parameters, including anonymized transaction data of residents in specific areas.
Automated design enabled the creation of tens of thousands of layouts for non-standard placements, both offline and online.
Agency
GOOD
Grisha Sorokin (Creative Director)
Awards
Red Dot (Best of the Best)
Cannes Lions. Creative Data (Gold)
Cannes Lions. Media (Bronze)
The One Show (Gold Pencil)
D&AD (Wood, Graphite Pencil)
Eurobest (Silver)
Eurobest (Bronze)
ADC*E (Gold)
European Design Award (Best of Show)
European Design Award (Gold)
Epica Awards. Native Advertising (Silver)
Epica Awards. Online Campaigns (Silver)
Red Apple (Gold, Silver, Bronze)
Golden Drum (Gold)
Golden Drum (Silver)