Vit and Holga

AI-Writer—a tool for Material Bank's copywriting and messaging initiatives.  

Our goal was to reduce time-to-delivery and increase autonomy for internal copywriting requests.

To create an internal copy generation and styling tool for Material Bank, we trained ChatGPT on our Verbal Identity and Style Guidelines.

AI-Writer—a tool for Material Bank's copywriting and messaging initiatives.  

Our goal was to reduce time-to-delivery and increase autonomy for internal copywriting requests.

To create an internal copy generation and styling tool for Material Bank, we trained ChatGPT on our Verbal Identity and Style Guidelines.

Leadership

Vit and Holga (Co-Chief Design Officers)

Team

Mike Waldron (Copy Lead)
Vova Shlygin (AI Creative Technologist)
Ivan Khokhlov (AI/ML)

Awards

Cannes Lions (Gold)
Cannes Lions (Bronze)
Cannes Lions (Shortlist)
ADC*E (Gold)
D&AD (Wood Pencil)
Eurobest (Silver)
Eurobest (Bronze)
The One Show (Gold Pencil)
Epica Awards. Native Advertising (Silver)
Epica Awards. Online Campaigns (Silver)
The Red Dot (Best of the Best)
The Red Dot
European Design Award (Gold)
European Design Award (Best of Show)
Golden Drum (Gold)
Golden Drum (Silver)
The FWA
Good Design
Brand New Award
Red Apple (Gold, Silver, Bronze)
and others.