AI-Writer—a tool for Material Bank's copywriting and messaging initiatives.
Our goal was to reduce time-to-delivery and increase autonomy for internal copywriting requests.
To create an internal copy generation and styling tool for Material Bank, we trained ChatGPT on our Verbal Identity and Style Guidelines.
AI-Writer—a tool for Material Bank's copywriting and messaging initiatives.
Our goal was to reduce time-to-delivery and increase autonomy for internal copywriting requests.
To create an internal copy generation and styling tool for Material Bank, we trained ChatGPT on our Verbal Identity and Style Guidelines.
Leadership
Vit and Holga (Co-Chief Design Officers)
Team
Mike Waldron (Copy Lead)
Vova Shlygin (AI Creative Technologist)
Ivan Khokhlov (AI/ML)
Awards
Cannes Lions (Gold)
Cannes Lions (Bronze)
Cannes Lions (Shortlist)
ADC*E (Gold)
D&AD (Wood, Graphite Pencil)
Eurobest (Silver)
Eurobest (Bronze)
The One Show (Gold Pencil)
Epica Awards. Native Advertising (Silver)
Epica Awards. Online Campaigns (Silver)
The Red Dot (Best of the Best)
The Red Dot
European Design Award (Gold)
European Design Award (Best of Show)
Golden Drum (Gold)
Golden Drum (Silver)
The FWA
Good Design
Brand New Award
Red Apple (Gold, Silver, Bronze)
and others.
Publications
Forbes
Wired
The Dieline
Hypebae
PSFK
Newsweek
Adweek
Thingtesting
Brand New
Page
Creative Review Uk
Étapes
and others.
Agency experience
Publicis Groupe
Wolff Olins
Siegel + Gale
Superunion
Interbrand
Addison
Barrel
VSA Partners
SID LEE
Stink Digital
Trollback+Company
Elmwood
and others.
Awards
Cannes Lions (Gold)
Cannes Lions (Bronze)
Cannes Lions (Shortlist)
ADC*E (Gold)
D&AD (Wood, Graphite Pencil)
Eurobest (Silver)
Eurobest (Bronze)
The One Show (Gold Pencil)
Epica Awards. Native Advertising (Silver)
Epica Awards. Online Campaigns (Silver)
The Red Dot (Best of the Best)
The Red Dot
European Design Award (Gold)
European Design Award (Best of Show)
Golden Drum (Gold)
Golden Drum (Silver)
The FWA
Good Design
Brand New Award
Red Apple (Gold, Silver, Bronze)
and others.
Publications
Forbes
Wired
The Dieline
Hypebae
PSFK
Newsweek
Adweek
Thingtesting
Brand New
Page
Creative Review Uk
Étapes
and others.
Agency experience
Publicis Groupe
Wolff Olins
Siegel + Gale
Superunion
Interbrand
Addison
Barrel
VSA Partners
SID LEE
Stink Digital
Trollback+Company
Elmwood
and others.
Selected projects